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Insurewithease.com appoints online marketing manager

Travel insurer, Insurewithease.com, has appointed Sarah Taylor as online marketing manager.

Professional Broking | 05 Feb 2010

According to the company Ms Taylor has taken on responsibility for enhancing customer communication and brand awareness with the objective of boosting overall revenue growth.

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Ms Taylor has over 10 years experience in online marketing, having spent the last four years at Drakefield Insurance, a travel insurance specialist, which is part of the AA/Saga Group. During her time there she worked on brands such as AA Travel Insurance and Go Travel Insurance and was responsible for all the online marketing, including paid search, SEO, email marketing and affiliates.

Paul Byrne, CEO of Insurewithease.com, commented: "Sarah has a proven history of working with leading insurance brands and we will be harnessing her expertise to drive the insurewithease.com business to new levels of success. insurewithease.com continues to expand and develop, bringing consumers convenient, high quality cover in a range of products designed to meet their needs."

He continued: "This is an exciting time in the growth of the business and this appointment is part of our ongoing investment in building an experienced team of professionals that will continue to help us build on our reputation and deliver a consistently high level of service."

Ms Taylor added: "Insurewithease.com has built a really strong client base with a range of great products that meet a variety of travel needs. The online travel insurance marketplace is highly competitive, presenting brands like Insurewithease.com with a big challenge in raising awareness and driving sales. But Insurewithease.com has already achieved this with really well priced propositions and I am looking forward to developing a strong online strategy to extend the brand reach and increase sales in my new role."

 

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