Service is key factor in picking home insurance provider

More than 12 million people are set to switch utilities or insurance provider in search of 'better service', according to research.

Findings from Home 3 Assistance reveal that and one in five (21%) of consumers say that quality service is more important than cost when choosing a package or policy while four in ten (42%) of customers claimed they would switch providers immediately if they experienced bad service.

Steve Narey, product and marketing director at Home 3 Assistance, said: “Our research reveals a clear shift in consumer behaviour as customers seek out better service as well as value for money when choosing a service provider. With the average UK household spending £212 on home insurance and £487 on utility bills in the last year, suppliers need to focus on their service offering if they are going to retain customers in an increasingly competitive market.”